Quick Facts
- •Chartered Accountant CA(SA)
- •Ex-Solutions Architect at UK Fintech
- •3 years audit experience at BDO UK
- •R4B+ in assets for 120+ families
- •Cape Town, South Africa
Twitter/XLuca Bersella CA(SA)
CEO of Bauer Bersella Advisors
Founder of Bersella.com
R4B+
Assets Managed
120+
Client Families
35+
Years Legacy
I'm the CEO of Bauer Bersella Advisors, where we're rebuilding financial advice from the ground up.
We believe AI-enabled financial advice will become the standard in the future, delivering better outcomes for clients without sacrificing the human touch.
Being AI-enabled means our financial advisors provide faster, more accurate financial advice at a fraction of the cost. This allows us to pay more attention to existing clients and make financial advice more accessible.
Systematic investor
Core + Conviction philosophy combining time-tested principles with strategic opportunities
Full-stack builder
Building with Next.js, TypeScript, and AI orchestration to create intelligent systems
AI-enabled
Pioneering AI-enabled professional services without sacrificing the human touch