Bersella Advisors
We're hiring

We're building the world's first AI-enabled financial advice firm

Combining a legacy of financial expertise with cutting-edge AI to transform how South Africans get financial advice.

Our Approach

Starting with the human experience

A client's journey begins with our team of expert advisors to understand their unique financial needs. Backed by cutting-edge technology, the advisor crafts every recommendation with care.

Pioneering intelligent financial automation

Our advisors work hand-in-hand with state-of-the-art AI agents to pioneer intelligent automation. We're creating seamless, data-driven solutions across the entire financial advice stack that reduce complexity, improve affordability and improve outcomes.

Revolutionary financial intelligence

Our vision is to create AI that can provide expert-level financial advice autonomously. Today, our advisors are at the core of delivering personalised guidance, but we are building a future where AI can offer this same level of tailored support seamlessly.

Our Manifesto

The future of financial advice isn't human or AI.
It's both, working in harmony.

Read Now

We're hiring

We're building an all-star team to bring our AI-enabled vision to life. Join us to transform financial advice.

Why this matters

The opportunity

  • R1 trillion+ market in SA alone
  • Carte blanche to build the future
  • Exponential growth potential

What we're building

  • The "Cursor for financial advice"
  • AI agents automate grunt work
  • Make financial advice accessible

Who we need

  • Full-stack engineers who love AI
  • Scientists who push to prod
  • AI devs who think in systems

Interested in joining?